Most fashion founders find out their inventory order was wrong six weeks after placing it. By then, the cash is gone, options are expensive, and the only tool that could have helped was the one they didn't have.
*U.S. Bank study. Cash flow — not bad products — kills most profitable businesses.
Connects with your existing tools
The Story You Know
"You check your bank balance. It looks fine. So you place the order.
Six weeks later, a supplier payment clears the same week your Amazon settlement hasn't arrived yet, and you're staring at
£4,200 in the account with payroll due Friday.
The order was right. The timing wasn't. And there was no way to see it coming."
How it actually happens
The Gap in Your Stack
How ROKA Works
ROKA connects to your Xero and Shopify. It shows you the truth about your cash, tells you what to do before your next order, and lets you simulate decisions before you commit — in merchant language, not accounting speak.
Rearview
See last week's sales, collections, and payments in plain English. Know your real cash runway — not what Xero says your balance is, but what's actually coming in and going out and when. Includes SKU performance, overdue invoices named by customer, and deviations from what you expected. You arrive informed, not guessing.
Recommendation
ROKA tells you what to order, how much, when to pay, and whether to hold a hire or increase marketing spend — based on your actual cash position, your customers' real payment behaviour, and your supplier terms. Not a chart. Not a dashboard. One recommendation, ranked by impact, ready to act on.
Scenario Sandbox
Before placing your next order, test it. Input the order size, timing, and supplier terms. ROKA shows you your cash position week by week for the next 90 days — with and without the decision. Three scenarios ranked by safety. "Delay 3 weeks and chase Morrison first — you stay at £28k instead of hitting zero." Commit with clarity, not courage.
Named. Dated. Actionable.
Every alert ROKA fires is specific to your business, your customers, and your timing. You'll never see a generic warning — only named dates, named amounts, and a ranked list of what to do about it. This is the Monday morning email that becomes the most important three minutes of your week.
What Founders Experience
We're early and honest about it. No fabricated testimonials. Instead — based on our founder conversations and audits — here's what changes when you can see your cash consequence before you commit.
Before ROKA, you guessed based on instinct, last month's sales, or whatever felt urgent. You're about to place a £90k order — but which SKUs, how many units, and when exactly?
Now ROKA shows which SKU to reorder, how many units are safe, and exactly when to place the PO — based on your real cash position, sell-through rate, supplier lead times, and upcoming obligations. It also shows your cash drops to £4,200 on October 22nd if you order today. You delay 3 weeks, chase one overdue invoice, and place the full order safely.
Every Monday at 7am, one email arrives. Seven lines. Three minutes. Your current cash, the lowest point this week, one invoice to chase, one decision to consider. You read it before you open anything else. You haven't been surprised by your bank account since.
Eight weeks before Black Friday, ROKA surfaces the gap. "At your current trajectory, you'll have £43k less than you need for your Q4 inventory build." You have eight weeks to fix it. Not one week. You negotiate better supplier terms and extend payment terms with your biggest client.
Your biggest customer always pays on day 38, not day 30. ROKA knows this — because it learned from their last six invoices. So when their £28k is overdue on day 8, ROKA flags it before it causes a problem. You chase it on day 9. It clears before your supplier payment hits.
These scenarios are based on real cash patterns from founder conversations and manual audits. ROKA is in early access — be one of the first to test it with your own numbers.
Pricing
One prevented bad inventory decision pays for years of ROKA. The question isn't the price — it's whether you can afford not to know.
Starter
per month · cancel anytime
For brands doing £2M–£5M. One Xero connection.
Growth
per month · cancel anytime
For brands doing £5M–£15M. Xero + Shopify.
Scale
per month · cancel anytime
For brands doing £15M–£20M. Multi-channel.
We'll model your next inventory order before you place it — for free. 30 minutes. Your numbers. You keep everything we show you.
No pitch. No obligation. Just your cash reality — before your next order.